Case 6: IKEA The Case In 1943, Ingvar Kamprad started his company, selling pens, wallets, picture frames and other such small items from his Swedish home base. Five years later, he introduced furniture as part of his product offering, using…
Case 5: Ebay The Case Who would have thought a company created to allow us sell off items we no longer want would one day become one of the best-known companies in the world. I doubt Pierre Omidyar could have…
Case 4: McDonald’s The case: Founded in 1940 by two brothers, Richard and Maurice, the McDonalds corporation, our focal company for today was sold to Ray Croc in 1955. What started as a hamburger stand is now probably one of…
Case 3: Southwest Airlines The case: A couple of months ago, one of the founders of Southwest Airline, Herb Kelleher sadly passed away. Many articles have been written about his legacy, but most importantly, his revolutionization of the airline industry,…
