McDonald’s Story

McDonald’s Story

Case 4: McDonald’s The case: Founded in 1940 by two brothers, Richard and Maurice, the McDonalds corporation, our focal company for today was sold to Ray Croc in 1955. What started as a hamburger stand is now probably one of the most recognised companies in the...
Southwest Story

Southwest Story

Case 3: Southwest Airlines The case: A couple of months ago, one of the founders of Southwest Airline, Herb Kelleher sadly passed away. Many articles have been written about his legacy, but most importantly, his revolutionization of the airline industry, with...