Four Seasons Story

Four Seasons Story

Case 9: Four Seasons The Case The Four Seasons Hotel – How far will service take you? The Four Seasons hotel was started in 1960 by Isadore Sharp in Toronto, Canada and is currently ranked as one of the most luxurious hotels in the hospitality industry,...
DISNEY Story

DISNEY Story

Case 8: DISNEY The Case Disney Corporation – A masterclass in Diversification Disney has different meanings depending on the audience in question. To some, it is a company that produces animated films, to others, a theme park, to others a large store in the...
NETFLIX Story

NETFLIX Story

Case 7: NETFLIX The Case NETFLIX – Luck or Preparedness Inspired by Amazon’s success in selling books online, Reed Hastings and Marc Randolph decided to create a similar company and chose to distribute films. This was the beginning of NETFLIX in 1997. At the...
IKEA Story

IKEA Story

Case 6: IKEA The Case In 1943, Ingvar Kamprad started his company, selling pens, wallets, picture frames and other such small items from his Swedish home base. Five years later, he introduced furniture as part of his product offering, using wood from the forest behind...
Ebay Story

Ebay Story

Case 5: Ebay The Case Who would have thought a company created to allow us sell off items we no longer want would one day become one of the best-known companies in the world. I doubt Pierre Omidyar could have predicted this level of success, when as a 28 year old, he...