Identity Matters



Joy Odunsi Aboderin

Joy Odunsi Aboderin

Joy is an International Personal Stylist, certified by the London College of Fashion and with over 13 years’ expertise in the fashion industry.

She is also the Director of Potential U – a bespoke Style and Image Consultancy. Potential U helps women and men achieve style and confidence with their wardrobe! Services offered by Potential U include:
• Personal Styling consultations
• Online Styling
• Personal Shopping
• Wardrobe Detox/ Wardrobe Management
• Corporate Image and branding and
• Style masterclasses.

Joy and her team are on a mission to help ordinary people look and feel extraordinary.

Ana Loback

Ana Loback

Dr Ana Loback is a Psychologist, experienced facilitator, speaker and Senior Executive Coach. She is also the UK Managing Director of TurningPoint Leadership, a global leadership development consultancy with over 200 coaches and experts.

Ana has coached senior leaders, boards and executive teams in some of the largest organisations in the world, from luxury, retail, financial services and public sector. Some of Ana’s clients have included L’Oréal, LVMH, Kering, Gucci, Alexander McQueen, BNP Paribas, Barclays, Bank of England, O2, PWC, the United Nations, amongst others.

As a psychologist and behavioural scientist, Ana integrates evidence-based tools in her work, creating learning experiences that help leaders and organisations reflect, grow, evolve and foster positive work cultures that drive great results and deliver value across multiple stakeholder groups, including increased well-being of their employees and their communities.

Ana holds qualifications from Harvard Business School, University of North Carolina at Chapel Hill, University of East London, the Academy of Executive Coaching (AoEC) and is a doctoral researcher in organisational psychology with the University of London. Ana is a certified member of the British Psychological Society; the Division of Occupational Psychology; the Special Group in Coaching Psychology; the Association of Business Psychologists and the International Coach Federation (ICF). She is also the director of coaching for the Coach Adviser coaching academy and is a regular facilitator of executive education for several universities and business schools.

Abe Jawando

Abe Jawando

Abe Jawando is a Qualified Lawyer and began her career as an Investment Banker before becoming a Business Entrepreneur. She is also the founder and CEO of The Mentoring Room Ltd. (TMR).

TMR was borne out of her experience as a successful, dynamic and strategic Top Sales Director and Business Coach in Mary Kay UK where she continues to build an international business across Western Europe. Over the years, as a Business Coach & Mentor she has built a sales force of over a thousand women and advocates for self-empowerment and self-respect. She helps businesswomen achieve success by focussing them on their vision and training them to discover and connect to their purpose.

Abe has received many awards in her Mary Kay and was shortlisted for the prestigious 2016 Women For Africa Awards. Abe is a sought-after contributor to her industry magazine and constantly travels on speaking engagements empowering others with her story “From the City to Business”. Through her Mary Kay Platform and Step-by-Step “Big Sister” approach to mentoring, she has inspired others to push the boundaries to realise their full potential.

Her Company, The Mentoring Room, is a Business Incubation Services Consultancy providing expert, bespoke, hands-on, real-time strategic support and training to new start-ups to help them create the right momentum for success. The Company also provides a nurturing, instructive and supportive environment to established small businesses during the critical stages of a new business venture.

Registration for MAP 2022 is now open

Date: Saturday 18th June 2022
Time: 9.00am - 5.00pm
Venue: The Thurrock Hotel, Ship Lane, Thurrock RM19 1YN
Ticket Price:  £120
Theme: A.R.I.S.E

What people are saying

I have been to MAP sessions since inception.  I’m so glad I went to the first one. Each session has challenged, encouraged and made me realise that truly nothing is impossible, if you’re willing to put in the work. The MAP creator, Doyin, is truly a woman of substance. Her passion to mentor and teach is clear. From etiquette to how to be eloquent, the MAP sessions teach you how to be a successful, confident woman , who believes that she is capable of achieving her dreams. MAPMe is a personal service that Doyin also provides that is invaluable. She spends time drawing out steps to achieving your dream. Having spent time with Doyin, I was able to “MAPMe” in ways I would never have thought of on my own. The session gave me insight on other ways of achieving the end goal without doing it the conventional way. I highly recommend you book yourself on the next MAP conference if you haven’t already done. Trust me it will change your life.

Chrispina Odunewu

I attended the MAP 2018 conference on 16th June and it was simply phenomenal. As it was my first time attending, I didn’t know what to expect: the atmosphere, discussions, speech…. My expectations were definitely met and exceeded. Debbie Oyelade and DJ Sobanjo both provided insightful and inspirational nuggets that I have continued to imbibe and the elocution lessons delivered by Pauline Midwinter was the icing on the cake. I am grateful for a mentor such as Doyin Olorunfemi who has continued to offer one to one dedicated support after the individual MAPMe session I had with her. Overall I will continue to attend this annual MAP workshop

Olamide Ayodele

I attended my first MAP workshop in June and I must confess I was inspired and still propelled to achieve. I know Doyin does everything to empower women but the workshop was next level. My unforgettable session slogan was “Say it better”. This has opened my heart of understanding around how to relate with my environment and its attributes.

*The reading club* I simply have never read so much book since high school final exams. Joining this reading club has not only added value to me but also helps me understand my environment more while improving my quality of life and business. I get to read along some really intelligent women and do catchup on some of the facilitator’s summary. A lot of strategies were adopted to fit reading into my lifestyle and I am delighted this is making a positive change in my life.

Tosin Adebayo